The Influence of Service Quality, Hospital Image, and Promotions to Patients Trust and Loyalty
Categorie(s):
Jurnal
Author(s):
Dini Ghaliyah
Tahun:
2017
Item Type:
Journal
ISSN/ISBN:
2222-2839
Keyword(s):
image, trust, service quality, loyalty, promotions
This research aimed to figure out the influence of service quality, hospital image, and promotion to patients trust
and loyalty in National Cardiovascular Centre (NCC) Harapan Kita. This research was designed in a descriptive
and quantitative study using multivariate analysis methods. The sampl... (selengkapnya)
and loyalty in National Cardiovascular Centre (NCC) Harapan Kita. This research was designed in a descriptive
and quantitative study using multivariate analysis methods. The sampl... (selengkapnya)
DESKRIPSI
This research aimed to figure out the influence of service quality, hospital image, and promotion to patients trust
and loyalty in National Cardiovascular Centre (NCC) Harapan Kita. This research was designed in a descriptive
and quantitative study using multivariate analysis methods. The sample amounted to 60 people. Data collection
was using questionnaire as the instrument that was analyzed using the structural equation model. The results of
this study concluded that; service quality, hospital image, and promotion influenced significantly to patients
trust, but only the promotions affected loyalty; the trust could not mediate the influence of service quality,
hospital image, and promotion toward loyalty
and loyalty in National Cardiovascular Centre (NCC) Harapan Kita. This research was designed in a descriptive
and quantitative study using multivariate analysis methods. The sample amounted to 60 people. Data collection
was using questionnaire as the instrument that was analyzed using the structural equation model. The results of
this study concluded that; service quality, hospital image, and promotion influenced significantly to patients
trust, but only the promotions affected loyalty; the trust could not mediate the influence of service quality,
hospital image, and promotion toward loyalty